Katy Perry doesn’t believe in snatching wigs, she just sets them on fire.

The latest piece of the Prism marketing campaign involves the burning of her “California Gurls” wig in this dark and mysterious visual. The video ends with an announcement of the new single “Roar”, set for release on August 12th!

I can’t believe we’re getting new Katy Perry music in less than two weeks, my mind and soul are not ready.

Check out the video promo and the official Prism logo below.

Are you read to “Roar” come August 12th?

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