Lana Del Rey is a burning lolita in the visual for her latest single and first track lifted from Ultraviolence, “West Coast”.

While watching the clip, I couldn’t help but think to myself how Lana has created such a powerful role for herself in the industry. She isn’t filling a void left by anyone else, she’s created a culture within herself that’s selling out shows and causing mass fan hysteria wherever she goes because the product speaks to the soul for many.

I guess what I’m saying is that I’m thrilled the Ultraviolence era didn’t take a sharp turn into unfamiliar territory, instead, Lana just builds on the momentum she’s started. Watch “West Coast” below, enjoy.

Update: Vevo is being all Vevo and restricting the video right now so watch this YouTube upload for the time being.

YouTube Upload

Official Vevo

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